For senior leaders who want to strengthen their market position, attract higher-calibre opportunities and lead at industry level - without having to do it themselves
A fully done-for-you personal brand service for senior leaders in construction and property.
We shape your positioning, manage your LinkedIn presence and build your authority for you - so you win bigger projects, attract stronger partners and generate higher-value opportunities consistently.
Handled entirely for you.
You are running a business. You don’t have time to “build your personal brand.”
But right now you are not seen, by the right people. Which means missed opportunities.
If your visibility doesn’t reflect the level you operate at, the market makes assumptions.
You can be delivering complex projects, running strong teams and growing steadily - and still be overlooked when big opportunities are discussed.
In this industry, people work with the names they recognise.
When your competitors are more visible, more quoted and more talked about, they get invited into conversations earlier.
Not because they’re better. Because they’re seen and positioned.
When your public presence doesn’t reflect the level you operate at, you compete at a disadvantage - whether you realise it or not.
The Real Problem
Most established companies in real estate still rely on:
Referrals
Long-term relationships
Reputation built years ago
That works - until you want more.
More scale. Better clients. Larger schemes. Institutional backing. New markets.
On demand
If your pipeline depends on a small group of relationships, that’s a risk.
When your name isn’t visible in your sector, someone else’s will be.
Most leaders don’t prioritise building their personal brand.
They stay busy delivering projects and chasing low-hanging fruit.
But I’ve seen it repeatedly -
a short period of focused visibility can generate hundreds of thousands in new project opportunities.
This is fully managed personal brand service.
We define your market narrative. We build your authority. We manage your LinkedIn presence. And activate any other channel needed to align your visibility with your commercial goals.
What it is
What we actually do
Your visibility is built using my proprietary B-CLEAR™ method - the same framework that has helped leaders in the real estate sector generate over £140M in project opportunities, and become go-to names in their niche.
1️⃣ Get Clear on What You’re Known For
Firstly, we work on your positioning. We define:
The key audience you want to be seen by
The type of work you want more of
The level you’re operating at
Where growth is heading
Without this, visibility lacks direction - and brings little to no results.
2️⃣ We Build and Manage Your LinkedIn Presence
LinkedIn is where your market looks.
We handle it for you. To ensure it reflects your desired positioning, reaches the right people and generates key conversations and opportunities.
3️⃣ Strengthen Authority Beyond LinkedIn
Depending on your specific goals, your personal brand might extend beyond LinkedIn.
That might mean:
Strengthening your presence in industry forums
Features in key industry publications
Leveraging other channels such as networking events, podcasts, etc
The focus is simple: Ensuring you are showing up consistently, with your key audience to drive growth.
4️⃣Ongoing Strategic Oversight
This is not a one-off project.
We typically work together over an initial six-month period.
That includes:
A deep positioning workshop
Ongoing LinkedIn management
Regular 1:1 strategy sessions
Alignment as your business evolves
Your market changes. Your positioning needs to keep pace.
The B-CLEAR™ Framework
Success Stories
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“Within three months, we had generated £2m revenue in new business introductions, which converted into £750k+ of secured work within 6 months. Beatrice is a “must have” in the arsenal of a sales and marketing strategy in Real Estate.”
— Dan, Regional Director, Office D&B
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"Beatrice is an absolute expert in how to optimise and build your LinkedIn profile and brand. She guided me very carefully through a new process, moving from extremely rare posts to posting from my profile with confidence every week. The results have been phenomenal – growth in my network, growth in the reach of posts and greater confidence to share."
— Senior Team Leader, Placemaking and Regeneration (confidential)
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“Joining Beatrice’s Programme was transformative. My LinkedIn engagement and online visibility skyrocketed, helping me achieve the exact professional positioning we aimed for. It's amazing to see potential clients and partners reaching out to me aligning perfectly with my goals. This experience has truly elevated my profile and my company's presence. Highly recommend!"
— Director, The Crown Estate
This isn’t about likes or impressions.
It’s about building your profile at high level and generating key, long-term opportunities.
When done properly, this leads to:
Recognition with key decision-makers
Authority within specific circles
More inbound conversations aligned to your growth plans
For some clients, that has meant:
£2m+ in new business opportunities within three months
Invitations to speak at high-profile events and podcasts
A noticeable shift in the level of conversations coming in
When your positioning is clear, opportunities move faster - and at a higher level. Even in a long-funnel, high-ticket sector like real estate.
The Outcomes
✓ You’re a senior leader in construction, property or real estate.
✓ You want to strengthen your market position - but you don’t want to do it alone
✓ You know your visibility doesn’t reflect the level you operate at.
✓ You want bigger projects and stronger partnerships coming to you.
✓ You don’t have the time (or desire) to manage this yourself.